Thorup Thomsen

CEO | Business Strategist 

Uffe has worked extensively to help big organizations innovate in complex environments. Understanding the organizational landscape, seeing the strategic possibilities and realizing the hidden innovative potential of a complex organization are among his specialties.

Uffe works with structural innovation for various cluster & public sector customers and has led projects ranging from an incubator program in 5 major hospitals to the implementation of a rehabilitation app in four local municipalities.


Senior Insights Director

Nicolai helps private companies and public organizations create new business opportunities based on an in-depth understanding of their customers. Nicolai has been heading up innovation teams in different industries like healthcare, consumer goods, manufacturing and public sector and has been the co-creator of new solutions ranging from new action figures to emergency rooms.

Nicolai has spent most of his professional life using applied anthropology solving complex business problems in major organizations like LEGO, Rambøll Management, Region of Southern Denmark, Grundfos and now MADE Design.

MADE was founded by a group of seasoned professionals with backgrounds in business, design, brand and anthropology. Together the partners have over 65 years of collective know how. Our partners will be your core project team members. We are involved in scoping projects, field research and content generation.

When geographic reach or depth of expertise is required MADE will assemble the best team for your business challenge. At MADE we have established a network of senior resarchers, designers, social scientists and business strategists around the globe.