What we do
Your organization’s growth opportunities are woven into the fabric of your customers’ everyday experiences. We interpret their stories to help you innovate.
The quiet language of sofa’s
How do people sit in sofas, and for which occasions? Do real people, for instance, eat in sofas? Or do they actually sit at all? All those simple questions with seemingly simple answers gave us the nitty gritty details needed in mapping out the underlying patterns of the big picture.
Can greens be more than salads?
Vidinge has been present in Scandinavia for years, but wanted to develop this position even further. To do so they lacked fundamental consumer understanding and therefore contacted MADE. How do Scandinavians eat and prepare vegetables? How do they decide what to eat? Questions like these were fundamental to Vidinge in building new concepts for the Scandinavian market.
Bank Customers of the future
Finanssektorens Uddannelsescenter wished to gain a deeper understanding of Generation Z, the future banking customers and translate this understanding into concrete business opportunities. Hence, the purpose of this study was to clarify how banks provide the best service for Generation Z, in order to attract, retain and not lose them as customers to competing banks.