MADE – Insights

What we do

Your organization’s growth opportunities are woven into the fabric of your customers’ everyday experiences. We interpret their stories to help you innovate.

Opportunities MADE.

The quiet language of sofa’s

How do people sit in sofas, and for which occasions? Do real people, for instance, eat in sofas? Or do they actually sit at all? All those simple questions with seemingly simple answers gave us the nitty gritty details needed in mapping out the underlying patterns of the big picture.

Free at fifty?

Being the 3^rd largest bank in Denmark, Jyske Bank (Danish for “The Bank of Jutland”) wanted to explore and understand, what we dubbed the “’Fifty Free”-segment. Grown up, working professionals with a good income, and a paid out mortgage.

The First Four-wheeled Status Symbol

Stokke is world-known for the iconic Tripp Trapp® designed by Peter Opsvik and the innovative Stokke Xplory® introducing the concept of high parent-facing. They approached MADE wanting a deeper understanding of their key consumers within the stroller segment.

The real taste of sausages

Tulip and their host of sub brands supplies high quality processed meat to virtually any occasion. In preparing for the 2018 barbeque season, Tulip wanted some new eyes on the Danish barbeque market, and decided to call in MADE.

Can greens be more than salads?

Vidinge has been present in Scandinavia for years, but wanted to develop this position even further. To do so they lacked fundamental consumer understanding and therefore contacted MADE. How do Scandinavians eat and prepare vegetables? How do they decide what to eat? Questions like these were fundamental to Vidinge in building new concepts for the Scandinavian market.

Bank Customers of the future

Finanssektorens Uddannelsescenter wished to gain a deeper understanding of Generation Z, the future banking customers and translate this understanding into concrete business opportunities. Hence, the purpose of this study was to clarify how banks provide the best service for Generation Z, in order to attract, retain and not lose them as customers to competing banks.

Opportunities MADE

What we do

Your organization’s growth opportunities are woven into the fabric of your customers’ everyday experiences. We interpret their stories to help you innovate. Opportunities MADE.

Who we work with

Opportunities
MADE

Your organization’s growth opportunities are woven into the fabric of your customers’ everyday experiences. We interpret their stories to help you innovate.

Opportunities MADE.